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A review by bookishlysophie
Consumption and Everyday Life by Mark Paterson
5.0
It isn't often you read an academic book that is thoroughly enjoyable. What Mark Paterson managed to do in 'Consumption and Everyday Life' is to take complex works and terms and, using (at the time) modern analogies and references, create a book that is easy to digest.
I particularly enjoyed the chapter on 'McDisneyfication', a term created to merge two individual terms by Paterson, it was a breeze to read and work from, without coming across like it had been dumbed-down in any way.
I will certainly be using this book for referencing when I do my essays in the upcoming semester on the subject of consumption. I'd highly recommend it if you are studying advertising or another media based course. It covers a range of opinions and issues that you could potentially explore further in your studies.
I particularly enjoyed the chapter on 'McDisneyfication', a term created to merge two individual terms by Paterson, it was a breeze to read and work from, without coming across like it had been dumbed-down in any way.
I will certainly be using this book for referencing when I do my essays in the upcoming semester on the subject of consumption. I'd highly recommend it if you are studying advertising or another media based course. It covers a range of opinions and issues that you could potentially explore further in your studies.