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A review by bgwarner
The Snowball Book Launch: How To Create A Huge Buzz And Massive Pre-Order Sales Before You Release Your Self-Published Book by Frank Kern, Ray Brehm
2.0
Some interesting tactics if you’re willing to glean.
Much like a snowball, this book starts with a lot of fluff and takes a while to get to the hard content that makes a difference.
I wanted to give this 3 stars, but the huge amount of typos and grammatical errors (again, like a snowball, getting worse as the book goes on), disappointed me, and at times created full-on confusion (in particular, one section shows a statistic you should be looking at as bad at over 1,000% then good at under 100% making it very unclear if one of those numbers is a typo).
The 1st 1/3 of the book basically seems aimed at convincing you of the value of the book, and the actual Snowball Book Launch method doesn’t start until the 50% mark.
I’m not really sure why there’s so much “marketing guru” name dropping, especially Frank Kern who has a spotty history at best.
When you do finally get to the brass tacks, there are some interesting techniques on finding potential readers that I never would have thought of, and some good ideas on planning your launch. Still, most of this seems aimed at making your book a loss-leader to upsell to a bigger product, so keep that in mind.
This book doesn’t make me as mad as the other seller as the reviewer who called the author a snake oil salesman - he was fairly straightforward that he would be using the book to link to affiliate programs and to promote his own courses, but it does come across as a little excessive. My bigger problem is the feeling that this is slapped together and desperately in need of an editor.
Much like a snowball, this book starts with a lot of fluff and takes a while to get to the hard content that makes a difference.
I wanted to give this 3 stars, but the huge amount of typos and grammatical errors (again, like a snowball, getting worse as the book goes on), disappointed me, and at times created full-on confusion (in particular, one section shows a statistic you should be looking at as bad at over 1,000% then good at under 100% making it very unclear if one of those numbers is a typo).
The 1st 1/3 of the book basically seems aimed at convincing you of the value of the book, and the actual Snowball Book Launch method doesn’t start until the 50% mark.
I’m not really sure why there’s so much “marketing guru” name dropping, especially Frank Kern who has a spotty history at best.
When you do finally get to the brass tacks, there are some interesting techniques on finding potential readers that I never would have thought of, and some good ideas on planning your launch. Still, most of this seems aimed at making your book a loss-leader to upsell to a bigger product, so keep that in mind.
This book doesn’t make me as mad as the other seller as the reviewer who called the author a snake oil salesman - he was fairly straightforward that he would be using the book to link to affiliate programs and to promote his own courses, but it does come across as a little excessive. My bigger problem is the feeling that this is slapped together and desperately in need of an editor.