A review by emiged
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki

4.0

Fun, informative read from someone who knows what he's talking about. He includes interesting and memorable stories to illustrate his points. He also provides enough examples and details that you feel that you have a chance of actually implementing what he suggests without belaboring it or overgeneralizing to the point of uselessness.

Particularly liked the chapters on "being a mensch" and rainmaking. He advocates a boot-strapping, "get it done" business mentality with a solid core of integrity.

Certainly a different approach than I got in most of my B-school classes. :)

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