A review by matthewwester
Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman

4.0

Popular non-fiction books like this are fun. This one describes the reasons we all fall into irrational behavior. For example, adding a little financial incentive to an experiment or task can actually backfire and produce terrible results. This book explains why.

I would recommend this book to anyone who likes Malcolm Gladwell, or those kinds of books.