A review by rick2
Onward: How Starbucks Fought for Its Life without Losing Its Soul by Howard Schultz
2.0
Empty and fairly hollow. Seemed like every story was written in a cautious way to not offend anyone or portray any sort of negative emotions. I started rolling my eyes every time the book mentioned how much they care about employees (sorry “partners”) or the beans or whatever. Show don’t tell.
I am genuinely curious as to how much input Howard actually had into this book. Felt like it went through multiple layers of PR reps and ghost writers until what emerged was a sugary substitute that might have once resembled something useful and interesting. But what resulted was an extremely watered down and boring book.
In that way, it’s the perfect Starbucks book. Sugary and watered down, full of empty calories. I feel like I need a run to clear my head
I am genuinely curious as to how much input Howard actually had into this book. Felt like it went through multiple layers of PR reps and ghost writers until what emerged was a sugary substitute that might have once resembled something useful and interesting. But what resulted was an extremely watered down and boring book.
In that way, it’s the perfect Starbucks book. Sugary and watered down, full of empty calories. I feel like I need a run to clear my head