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A review by alaraor
Mindf*ck: Inside Cambridge Analytica's Plot to Break the World by Christopher Wylie
5.0
Wow! After such a read, I am officially blown away (or mindf*cked if you prefer!). Thoroughly terrifying yet gripping read that at times had me gaping in astonishment and/or horror.
Personal data is the new oil and it is used to make a few rich, that is something we more or less know. However, this book paints a clear picture of the disastrous consequences that misuses of data to manipulate and target populations can have in our democracies and society and gives a few really real and painful examples. This book might focus mainly on the manipulation of brits and americans but.... we are all vulnerable to manipulation. We make judgements based on the information available to us, but we are all susceptible to manipulation when our access to that information become mediated. As Wylie rightly puts it:
Personal data is the new oil and it is used to make a few rich, that is something we more or less know. However, this book paints a clear picture of the disastrous consequences that misuses of data to manipulate and target populations can have in our democracies and society and gives a few really real and painful examples. This book might focus mainly on the manipulation of brits and americans but.... we are all vulnerable to manipulation. We make judgements based on the information available to us, but we are all susceptible to manipulation when our access to that information become mediated. As Wylie rightly puts it:
"Many of us forget that what we see in our newsfeeds and our search engines is already moderated by algorithms whose sole motivation is to select what will engage us, not inform us".