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A review by in_between_pages
What Would Google Do? by Jeff Jarvis
3.0
It should be 3.5 stars out of 5 (or somewhere between 3-4 stars).
In this book, author Jeff Harvis of BuzzMachine.com, discusses the concept of "Googlethink". He takes Google and studies what made today's huge company, an enormously successful organization and how that success can be transferred to other industries.
The book is divided into 2 parts. The first of which is the answer to "What/Why?" as in "What/Why is Google successful?". Jeff discusses the concepts of "Googlethink" and "Googlejuice". He also suggests that Google is a platform for success. Being a "platform" for other people to improve on and adopting the collaborative open-source mindset is what got it to be where it is today. He also explains and touches on his personal first rule which shows the relationship between Control and Trust. A few other ideas are also explored.
In the second part, Jeff provides some examples of the various services/products in our world that can truly benefit from the Googlethink way of doing things. Airlines, cola companies, hospitals, restaurants, media, etc. can all adopt the Google mindset of openness and collaboration which will ultimately transform these services into platforms of success by keeping customers and users involved. Although some ideas seem far-fetched. It's the idea that counts.
An enjoyable read, especially the second part of the book which answers the title's question.
In this book, author Jeff Harvis of BuzzMachine.com, discusses the concept of "Googlethink". He takes Google and studies what made today's huge company, an enormously successful organization and how that success can be transferred to other industries.
The book is divided into 2 parts. The first of which is the answer to "What/Why?" as in "What/Why is Google successful?". Jeff discusses the concepts of "Googlethink" and "Googlejuice". He also suggests that Google is a platform for success. Being a "platform" for other people to improve on and adopting the collaborative open-source mindset is what got it to be where it is today. He also explains and touches on his personal first rule which shows the relationship between Control and Trust. A few other ideas are also explored.
In the second part, Jeff provides some examples of the various services/products in our world that can truly benefit from the Googlethink way of doing things. Airlines, cola companies, hospitals, restaurants, media, etc. can all adopt the Google mindset of openness and collaboration which will ultimately transform these services into platforms of success by keeping customers and users involved. Although some ideas seem far-fetched. It's the idea that counts.
An enjoyable read, especially the second part of the book which answers the title's question.