A review by zhelana
Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman

3.0

This book had a lot of interesting anecdotes and stories and a lot of research that the authors did (none original - this synthesizes a lot of other people's research into a new thesis without doing any original research themselves). However, I remember very little of it now that I'm thinking back trying to sum it up and say what I thought. I remember something about an airplane that crashed because the pilot didn't wait for okay from control. We went back to that several times between all the other research avenues. But ultimately, there wasn't really a lot tying this book together. When the epilogue tried to remind me of some of the research discussed in the early parts of the book, I was scratching my head and trying to remember any of it, but I really couldn't. So... interesting premise, not very well written book which should have had more threads running through the book or something?