Scan barcode
A review by annmaries
Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman, Rom Brafman
4.0
Edit on re-read: Still good (in fact, I think better) on re-read.
3.5 stars
Another reviewer likened Brafman and Brafman (they're brothers) to Gladwell, and I think it's a fair comparison; they follow a similar format. Sway poses some interesting questions and explores some relevant points, but I wish there had been more in the way of supporting information. However, I think it's valuable as a thought-provoking but still approachable treatment of the subject.
3.5 stars
Another reviewer likened Brafman and Brafman (they're brothers) to Gladwell, and I think it's a fair comparison; they follow a similar format. Sway poses some interesting questions and explores some relevant points, but I wish there had been more in the way of supporting information. However, I think it's valuable as a thought-provoking but still approachable treatment of the subject.