A review by booklistqueen
Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers by Russell Brunson

informative medium-paced

4.0

 In the third book of his Underground series, Russell Brunson, co-founder of Click Funnels, explains how you can direct traffic into your sales funnel. Using his Dream 100 technique, Brunson teaches timeless marketing tactics that will work no matter what platform and that can adapt as algorithms change. Brunson focuses on the bigger picture but gives plenty of examples to showcase how to adapt the techniques to different platforms, knowing that when the platforms eventually change, you'll know how to adapt with it.

I love reading books about blogging, and I randomly picked Traffic Secrets up at Barnes and Noble, without having read the first two books. Since I don't actually sell anything or run sales funnels, Brunson's book didn't quite apply to me. Yet, since his techniques are more about the overarching process than about the minute details, I still learned a lot about marketing and think I will see positive benefits in my business for years to come.