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A review by annguyen98789
Building a Storybrand: Clarify Your Message So Customers Will Listen by Donald Miller
4.0
Man's fundamental need is for meaning, which is to say, his story. We watch tv movies read books daydream nightdream for stories, stories stories stories. Repeat after me. Stories.
Got it?
Stories. Stories have a hero (PS, it's not you. It's your customer) who have a problem with an enemy (ugly clothes, a dirty room, boredom), who meets a guide (**YOU**) that guides them towards success and away from failure.
I am not buying your nailclippers or your life insurance, don't be so crass, I want your vision, I want your energy, I need your message, I crave your story.
Stop being so selfish, don't give me the plain old facts, sell me an experience!
Got it?
Stories. Stories have a hero (PS, it's not you. It's your customer) who have a problem with an enemy (ugly clothes, a dirty room, boredom), who meets a guide (**YOU**) that guides them towards success and away from failure.
I am not buying your nailclippers or your life insurance, don't be so crass, I want your vision, I want your energy, I need your message, I crave your story.
Stop being so selfish, don't give me the plain old facts, sell me an experience!