A review by mgl
Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely

4.0

really good. if you didn't already feel intensely skeptical of modern conventional economics, you will certainly begin to doubt it after just a few chapters of Predictably Irrational. well-written, insightful, funny, and humbling to learn about human nature from the author, who mentions in the introduction observing the poor decisions of medical staff as he fought through the unimaginable pain of third-degree body burns. (!) (!?)

i picked this up ostensibly for business purposes (long story) but it's much more broad than that. people are crazy by nature, (a thesis shared by many of my favourite books) and we should acknowledge and accept this.