A review by daeus
Switch: How to Change Things When Change Is Hard by Chip Heath, Dan Heath

4.0

Solid book about changing behaviors with a lot of great real world examples. A big focus was on the fundamental attribution error, which is that we attribute to the person what is actually more attributable to the situation. So then the question becomes: how can I change the environment to change the behavior?

Quotes:
- "'What’s working, and how can we do more of it?' Sounds simple, doesn’t it? Yet, in the real world, this obvious question is almost never asked. Instead, the question we ask is more problem focused: 'What’s broken, and how do we fix it?'"
- "Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion."
- "A small win reduces importance: 'this is no big deal,' Reduces demands: 'that's all that needs to be done,' and raises perceived skill levels: 'I can do that at least'. All three of these factors will tend to make change easier and more self sustaining."