A review by mojojomo
Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing by William Smith, Doug McKenzie-Mohr

5.0

In short, I’ve never seen anything else like this book. It has a laser-like focus on sustainability, and research-based evidence of what works in helping people to act responsibly. A valuable tool for every sustainability, climate crisis, and environmental activist. In addition to the book, reference is consistently made to an online database of author and crowd-sourced ideas on specifically targeted behaviors to help each of us avoid re-inventing the wheel.