A review by danireneewood
Onward: How Starbucks Fought for Its Life without Losing Its Soul by Howard Schultz
4.0
On my Instagram, I'm a "Starbucks mermaid," and after finishing Onward: How Starbucks Fought for Its Life without Losing Its Soul, I am still more than thrilled to proclaim that I love Starbucks and will continue to be a proud Gold Card Member (going on seven years now, I don't think I've done anything else loyally for even half that long).
Schultz is authentic and informative in Onward, and I learned so much about the company and the company during the recession. I was only a freshman around the time the economy went south, so while I was aware of what was going on, I can't say I really understood what was going on.
Using my memories of Starbucks during that time also brought a level of understanding of what so many businesses were facing, and I come away from this book more knowledgeable than I was on that front.
If you're a Starbucks drinker, I highly recommend this read. I enjoyed it over several cups of coffee.
Schultz is authentic and informative in Onward, and I learned so much about the company and the company during the recession. I was only a freshman around the time the economy went south, so while I was aware of what was going on, I can't say I really understood what was going on.
Using my memories of Starbucks during that time also brought a level of understanding of what so many businesses were facing, and I come away from this book more knowledgeable than I was on that front.
If you're a Starbucks drinker, I highly recommend this read. I enjoyed it over several cups of coffee.