A review by tintinintibet
Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman

2.0

so this book took a couple hours to read and had overlapping material to "predictably irrational". which was fine, all these books are pretty much addressing the same quirky sort of pop-psychology-statistics-business crap. but i think i liked this one a bit more; maybe the examples were less laboratory-based (though both books use EXACTLY the same examples at times) and felt a bit more real -- e.g. is it weird that French or Russian audiences are dramatically different than American ones in helping out contestants on "who wants to be a millionaire"?? i would say no. but then....what? Why would 56% of the French audience say that the sun revolved around the earth? Are they stupid?

Hence: quirky-pop-psychology-statistics-business crap.