A review by kristianawithak
Switch: How to Change Things When Change Is Hard by Chip Heath

3.0

I thought this was a really interesting look at behavior and motivating change in yourself and others. The beginning was really engaging and the rest of the book is very practical and accessible. I'm interested in reading his other books.

Notes I took while reading:
knowledge does not change behavior.
self control is a limited resource
decision paralysis - options and ambiguity play into this

every barrier that is removed makes the path easier

motivate the masses
marry your long term goal with short term critical moves

investigate and cloan the successes.

The rider and the elephant:
The rider focuses on problems, not successes, has limited strength.
Rider needs direction, elephant needs motivation. Motivation comes from feeling.

Speak to people's feelings. That influences change.

analyze - think - change (the normal view)
reality (see - feel - change)

create the expectation of failure, failure is part of change
fixed versus growth personality. DO you think you can grow and change into new habits.

shaping the path (tweak the environment)
tweak behavior to make bad behavior less possible. anticipate failure/accidents.

reinforce progress