Scan barcode
A review by hollandvk
Reverse Innovation: Create Far from Home, Win Everywhere by Vijay Govindarajan, Chris Trimble
4.0
This was the SWE Book Club choice for an event partnered with Medtronic. I look forward to discussing it further with other engineers.
I'm not particularly fond of the term they chose to describe innovating specifically for developing countries. Many of the ideas laid out seem necessary to be innovative for any market, instead of simply building on prior successes.
I find organization within large companies fascinating and really enjoyed reading the "playbook" and case studies presented in the book.
I'm not particularly fond of the term they chose to describe innovating specifically for developing countries. Many of the ideas laid out seem necessary to be innovative for any market, instead of simply building on prior successes.
I find organization within large companies fascinating and really enjoyed reading the "playbook" and case studies presented in the book.