A review by sicksadlit
Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers by Russell Brunson

2.0

I’m usually a big fan of Brunson but this is my least favourite. The majority of the information here is either recycled from his previous two books or is completely unrealistic.

His market strategy based on the “Dream 100” is fine when you’re Russell Brunson and people already know you and would be happy to have you on their channel.

What if you’re a nobody, just getting started? What kind of leverage do you possibly have to get them to feature you?

Also it bugs the hell out of me that he only once towards the end of the book mentioned that he has a team who do it all for him. That publishing schedules he laid out for each platform are completely unrealistic if you plan to do even a half decent job of any of it. Rather than feeling inspired by his ability to be 100% across all platforms (thanks to his marketing team), it’s defeating.

It’s simply not realistic for the average entrepreneur.

I specialise in Instagram marketing and the content on Instagram was WEAK. No one is going to achieve any success at all with the strategies listed there and that’s a damn shame because many people take him word as gospel.

There were a few good points here and there but honestly, this was a huge disappointment. More like social media for dummies.