A review by brycee8f83
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets by Geoffrey A. Moore

3.0

(B school) Very specific guidance for navigating different levels of the adoption curve for a company. I liked that the recommendations were specific, but being so specific made the book hard to read. It would be much more beneficial if you were actually running a software company going through these cycles to provide context. The book is also outdated, making the company and product examples in the book difficult to follow because I wasn't familiar with most of the companies. I also think some of the advice doesn't apply in the current environment because the technology industry isn't as dependent on microprocessor development as we were 10 or 20 years ago, which is a major argument of Moore's.