A review by mabersold
Super Pumped: The Battle for Uber by Mike Isaac

5.0

A cautionary tale of hubris and bro-culture, and what happens when your company is defined by it. I thought it was a fascinating read from front to back. Interestingly, Travis Kalanick isn't completely unsympathetic in this book - I think the author did a good job of conveying that he is, in fact, human, and is capable of feeling shame and grief just like anybody else. Still, he created a company that was crafted in his own image, and it went off the rails because of it. The ultimate lesson is, perhaps, that a "win at all costs" mentality has the potential for catastrophic results.