A review by cmbwell
The New Typography by Jan Tschichold

4.0

This book is an interesting read from a design history standpoint. It was originally written in 1928, by a 26 year old designer who abandoned many of the edicts within the following 5 years. However, some of his ideas still hold true - we should indeed design for today's technology rather than trying to force all that we can do today into yesterday's rigid confines. Tschichold argued in favor of standardized paper sizes and using photos in design. It's mind-boggling in our time to think those things were resisted when they were new. It was fun to read Tschichold's early ideas on book design, knowing that he would go on to change book design as we still know it today through his work at Penguin.