A review by ahnmur
Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing by William Smith, Doug McKenzie-Mohr
5.0
If elements of what McKenzie-Mohr discusses do not surprise you, it is because the ideas presented here are becoming more widely implemented. Should that dissuade you from reading it? Absolutely not. Understanding the foundation of research-proven behaviour change program design is important, and opens the door to more effective program design.
It was written very accessibly, and was pretty enjoyable for the most part. By the end, it started to feel a bit repetitive, but I suspect that a strategy to really reinforce the reader's learning. Required reading for anyone hoping to promote sustainable choices and behaviours.
It was written very accessibly, and was pretty enjoyable for the most part. By the end, it started to feel a bit repetitive, but I suspect that a strategy to really reinforce the reader's learning. Required reading for anyone hoping to promote sustainable choices and behaviours.