A review by brandonallen
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki

4.0

This is a must read for new entrepreneurs. Guy has a great message that centers around creating meaning around your business so it that it creates maximum value in the marketplace. If you are looking to raise capital for your business, there is a lot of great information on how to go about this process the right way. Guy also talks about how to use these methods if you work for someone else as well. The final chapter on "The art of being a mensch" is a great message to close the book with.