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A review by happylilkt
Switch: How to Change Things When Change Is Hard by Chip Heath
4.0
Phenomenal read. I'm taking lots of reading suggestions from the authors. There is definitely a business slant to the book, but unlike many "business" books, this one is of great interest to anyone.
PS I do think that the name doesn't seem to align with the book. I mean, it is is about changing when change is hard, but "Switch" seems to have been chosen by the marketers on what would sell. I don't think the authors ever actually talk about switching. Just a funny thing to me. It would be interesting to know what they originally thought they were going to title it :)
PS I do think that the name doesn't seem to align with the book. I mean, it is is about changing when change is hard, but "Switch" seems to have been chosen by the marketers on what would sell. I don't think the authors ever actually talk about switching. Just a funny thing to me. It would be interesting to know what they originally thought they were going to title it :)