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A review by jentastic76
What Would Google Do? by Jeff Jarvis
3.0
This book took me a while to get through - but that's probably my own fault for not reading it right when it was published. Waiting two years post publishing to read means that a great deal of the book was out of date. Jeff Jarvis even brings up how publishing is going to be left in the dust due to the immediacy of the internet and I can see what he meant. A few of the sites and companies he mentioned in his book have changed so dramatically that his examples are out-dated.
However, the general message of the book remains current - you just have to see through the specific examples and take the nuggets of advice. People are getting information from different sources than they have in previous decades and because of this we're thinking differnetly and reacting differently - and businesses will have to adapt to those changes to stay current. It's a good reminder of how the world has changed and what needs to be done to stay current and operate in a way that makes sense in a fast-paced google world.
However, the general message of the book remains current - you just have to see through the specific examples and take the nuggets of advice. People are getting information from different sources than they have in previous decades and because of this we're thinking differnetly and reacting differently - and businesses will have to adapt to those changes to stay current. It's a good reminder of how the world has changed and what needs to be done to stay current and operate in a way that makes sense in a fast-paced google world.