A review by atoningunifex
Onward: How Starbucks Fought for Its Life without Losing Its Soul by Howard Schultz
Did not finish book. Stopped at 31%.
I really tried with this one because my boss lent it to me when I started managing his cafe.
This is a book that feels like if was writing solely for the purpose of pleasing a crowd, not a collection of any true-to-heart thoughts. It didn't feel like there was any heart, passion or point, honestly - despite how much the author may have said so.
He also kept going back and forth between the different time periods of events, which made it hard to follow - especially being from a country where Starbucks and its company history is not extremely popular.
I won't rate any books I don't finish but what I read felt like the cheap plastic knock-off of real emotions.
This is a book that feels like if was writing solely for the purpose of pleasing a crowd, not a collection of any true-to-heart thoughts. It didn't feel like there was any heart, passion or point, honestly - despite how much the author may have said so.
He also kept going back and forth between the different time periods of events, which made it hard to follow - especially being from a country where Starbucks and its company history is not extremely popular.
I won't rate any books I don't finish but what I read felt like the cheap plastic knock-off of real emotions.