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A review by maxwellaustin
The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life by Oliver Luckett, Michael Casey
1.0
Oliver Luckett may have been a talented scientific thinker when he grew up, but now he's a cryptobro. Lots of his analogies to science are dated at best, and his acknowledgement of pseudoscientific principles like "Left Brainedness" call the rest of what he says into question.
From the first page, his biology analogy is flawed: He uses "Evolve" as a synonym for change, which, if it was outside of an attempt to project social media onto biological principles, since in the concept of the biological idea of evolution, an individual does not evolve, a species does. Evolution does not happen in a individual during their life time, but rather over multiple generations. Because of his misunderstanding / missuse of the term in the context he is attempting to use it, much of what he says comes off as cringe. Just use the word change.
He also references crypto and block chain alot, which is funny reading in 2022, since crypto bros are so widely hated on and made fun of. While I do agree with some of his libertarian takes like not regulating speech, alot of what he says is dumb. Ultimately, he is a capitalist through and through, and as a result pretty much anything he says is sort of detached from reality, as to support capitalism you must exist outside of the reality of the majority.
Alot of reviews say that its very "scientific", which to someone who isn't currently in high school it may seem, but don't be fooled. His analogies lowkey suck.
Also, theres one point where he references a CPG Gray video and says "He may not have realized it, but he was talking about memes" and its ultra cringe, because he's creating this word and then expecting other people to retroactively know the word who he has adopted to the meaning he places on it. As a Gen Z, its funny because he's old and talking about memes, but thats not a discredit to his work.
At one point he talks about astroturfing for Obama without realizing how funny it is to admit that proudly.
He has some good takes on social media, but his biology analogy, which is at the center of his work, fails, making this all in all a waste of time.
From the first page, his biology analogy is flawed: He uses "Evolve" as a synonym for change, which, if it was outside of an attempt to project social media onto biological principles, since in the concept of the biological idea of evolution, an individual does not evolve, a species does. Evolution does not happen in a individual during their life time, but rather over multiple generations. Because of his misunderstanding / missuse of the term in the context he is attempting to use it, much of what he says comes off as cringe. Just use the word change.
He also references crypto and block chain alot, which is funny reading in 2022, since crypto bros are so widely hated on and made fun of. While I do agree with some of his libertarian takes like not regulating speech, alot of what he says is dumb. Ultimately, he is a capitalist through and through, and as a result pretty much anything he says is sort of detached from reality, as to support capitalism you must exist outside of the reality of the majority.
Alot of reviews say that its very "scientific", which to someone who isn't currently in high school it may seem, but don't be fooled. His analogies lowkey suck.
Also, theres one point where he references a CPG Gray video and says "He may not have realized it, but he was talking about memes" and its ultra cringe, because he's creating this word and then expecting other people to retroactively know the word who he has adopted to the meaning he places on it. As a Gen Z, its funny because he's old and talking about memes, but thats not a discredit to his work.
At one point he talks about astroturfing for Obama without realizing how funny it is to admit that proudly.
He has some good takes on social media, but his biology analogy, which is at the center of his work, fails, making this all in all a waste of time.