A review by docjh
Amazon Unbound: Jeff Bezos and the Invention of a Global Empire by Brad Stone

4.0

I read this simultaneously with "The Everything Store" by the same author. "Amazon Unbound" is also very good and has the benefit of being up-to-date as of my reading. The period covered - from 2013-2020 - is important and more relevant to the contemporary Amazon as its earlier (now mythological) early days. For good reason, the book focuses almost as much on Bezos' other business ventures (the Washington Post and Blue Origin) as on Amazon. These are important stories, but not as interesting to me. And of course, Stone covers developments in Bezos's personal life. These things don't interest me as much as Amazon's arc from figment of Jeff's imagination to one of the two or three most important companies in the world. I'd like to see Stone take a shot at an analytical wrap-up of how and why the events chronicled in both of his books ended up being so much more consequential than any number of other interesting tech company histories.