This satirises the influencer life, where every moment of your life is a piece of content that is marketable and for sale. Every person we meet who is part of the influencer world is presented as fake at best, and morally corrupt at worst. Emmy, meant to represent an inclusive and empowering vision for motherhood, is secretly a privately educated career woman whose every story is borrowed and whose words calculated to provide maximum engagement. She betrays her childhood friend in order to land a new gig. Her assistant Winter steals her influencer gifts and then later sells her photos online. Dan for a long part of the book is presented as a palette cleanser, who wants to give his family a real and authentic life rather than the Instagram version. But when the unthinkable happens, he quickly becomes just as bad as Emmy - selling in his own morality/ desire for privacy in exchange for a second shot at fame and renewed success as a writer. </Spoiler>
Graphic: Child abuse, Miscarriage, Kidnapping, and Stalking
Moderate: Child abuse and Child death
Minor: Abortion