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A review by chrisxaustin
Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry by David C. Robertson
5.0
A surprisingly good read.
So many books seem to cherry pick their data, listing the success stories while ignoring the times a particular piece of advice led to ruin. This book covers the Lego company through each of its stages, exploring the business advice they tried to follow, then exploring why the first attempt at Blue Ocean/etc strategies almost destroyed the company. I plan on re-reading this and taking more notes.
I grew up playing with Legos and later had beer and lego nights with friends, so they have a special place in my heart. Now the company does too.
So many books seem to cherry pick their data, listing the success stories while ignoring the times a particular piece of advice led to ruin. This book covers the Lego company through each of its stages, exploring the business advice they tried to follow, then exploring why the first attempt at Blue Ocean/etc strategies almost destroyed the company. I plan on re-reading this and taking more notes.
I grew up playing with Legos and later had beer and lego nights with friends, so they have a special place in my heart. Now the company does too.