A review by snaaaaaaaaaake
Understanding Media: The Extensions of Man by Marshall McLuhan

5.0

If you've ever heard the catchphrase "the medium is the message", this is the book that introduced it. It introduces the idea of media as extensions of our senses; we can resist and debate the content, but the effects of being able to consume it are automatic, and impose their own modes of thought. As new media is invented, we consciously focus on (and may resist) the content, but society unconsciously adapts to the new way of perceiving the world.

It's a difficult read (and dated - written in the 60s), but so totally worth it. It's an interesting exercise to draw your own parallels to the modern day.