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A review by sallielu
The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
3.0
Big takeaways:
- Habit = cue, routine, reward
- Once you're aware of the habit, you can change it but only if you want to and are willing to do the hard work. Find the cue/routine/reward, and swap out the routine.
- Target example of how they identify customer habits to hit you with targeted advertising (e.g. using customer data to identify habits that indicate to them that you maybe be pregnant, specifically in your second trimester and probably with a due date in May... wtf lol) is creepy but also not altogether surprising either
- Casinos are pretty evil
I wish I liked the book more but some of the examples of how habits played a large role seemed quite tenuous e.g. Rosa Parks / civil rights movement or the King's Cross fire.
Found the beginning bit about the guy who couldn't form new memories quite compelling.
Altogether quite enjoyed learning about how ingrained and powerful habits are in everyone's life.
- Habit = cue, routine, reward
- Once you're aware of the habit, you can change it but only if you want to and are willing to do the hard work. Find the cue/routine/reward, and swap out the routine.
- Target example of how they identify customer habits to hit you with targeted advertising (e.g. using customer data to identify habits that indicate to them that you maybe be pregnant, specifically in your second trimester and probably with a due date in May... wtf lol) is creepy but also not altogether surprising either
- Casinos are pretty evil
I wish I liked the book more but some of the examples of how habits played a large role seemed quite tenuous e.g. Rosa Parks / civil rights movement or the King's Cross fire.
Found the beginning bit about the guy who couldn't form new memories quite compelling.
Altogether quite enjoyed learning about how ingrained and powerful habits are in everyone's life.