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A review by dane_rodriguez
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki
4.0
Personal Notes, Not Review
Microscope and Telescope analogies- Focus on the stars but also handle the small problems, or conversely, handle the small details while still keeping your sights on the goal (stars)
Make MEANING not MONEY- the money will follow if you create something valuable
Entrepreneur isn't a job title, it is a state of mind of wanting to change the world
Have a short mantra to sum up the direction of your project Ex:"Recycle Innovation"
Getting started is the most important and hardest part- create your product/service/idea and then worry about business plans and other things
Think BIG
Polarize People- get them thinking about you and choosing a side of the fence
Keep things simple
MAT- Milestones, Assumptions (market size, value), and Tasks- break them down and prioritize them, Be specific
Define your venture. Position by defining what you want to do for your customer
Find a niche and be self explanatory
Provide a unique product/service, and create value for customers with it
Have a good "verb potential" name, make it logical
Don't use common words, make it personal
Make it a given throughout your venture that everyone "gets it"
Pitch simply- what you do, how you do it, what makes you special
Ten slides- Title, Problem, Solution, Business Model, Underlying Magic, Marketing and Sales, Competition, Team, Current Status, etc.
Understand your venture enough to deliver simply
Be Accountable and on top of everything, everything about your venture is your business
Forecast Bottom-up
Make the cash flow first, profit second
Start as a service
EXECUTE- Ideas without execution are worthless
Suck Down- make friends with everyone even if you aren't sure they can help you
Network by being kind, and persistent, always follow through by making contact, make yourself reachable
Evangelize- find your supporters and early customers, foster a community and get feedback, improve off feedback and reward effective help
Speak openly, say interesting things or don't talk at all
Make value, pay back society, mensch everyone, retire rich
Microscope and Telescope analogies- Focus on the stars but also handle the small problems, or conversely, handle the small details while still keeping your sights on the goal (stars)
Make MEANING not MONEY- the money will follow if you create something valuable
Entrepreneur isn't a job title, it is a state of mind of wanting to change the world
Have a short mantra to sum up the direction of your project Ex:"Recycle Innovation"
Getting started is the most important and hardest part- create your product/service/idea and then worry about business plans and other things
Think BIG
Polarize People- get them thinking about you and choosing a side of the fence
Keep things simple
MAT- Milestones, Assumptions (market size, value), and Tasks- break them down and prioritize them, Be specific
Define your venture. Position by defining what you want to do for your customer
Find a niche and be self explanatory
Provide a unique product/service, and create value for customers with it
Have a good "verb potential" name, make it logical
Don't use common words, make it personal
Make it a given throughout your venture that everyone "gets it"
Pitch simply- what you do, how you do it, what makes you special
Ten slides- Title, Problem, Solution, Business Model, Underlying Magic, Marketing and Sales, Competition, Team, Current Status, etc.
Understand your venture enough to deliver simply
Be Accountable and on top of everything, everything about your venture is your business
Forecast Bottom-up
Make the cash flow first, profit second
Start as a service
EXECUTE- Ideas without execution are worthless
Suck Down- make friends with everyone even if you aren't sure they can help you
Network by being kind, and persistent, always follow through by making contact, make yourself reachable
Evangelize- find your supporters and early customers, foster a community and get feedback, improve off feedback and reward effective help
Speak openly, say interesting things or don't talk at all
Make value, pay back society, mensch everyone, retire rich