A review by vlad
My First Time: Top World Creatives Talk about Their First Commercial (Ad or Site) and What They Learned from It: And All You've Heard about the Crazy World of Advertising Doesn't Even Come Close by Phil Growick

2.0

Really uneven. This is one of those "compilation" books, where the author named reaches out to his network and asks people if they'd be willing to write about a "first" experience in the industry. Some of the contributors really put thought and effort into it, and share great stories and/or interesting lessons. However, the bulk of contributors didn't manage to turn in anything good. The author should've pushed for better contributions and for people to dig deeper. It's ultimately a lazy effort for a good concept, which, ironically, several of the contributors warned against in their stories.