A review by tjr
Blogging to Drive Business: Create and Maintain Valuable Customer Connections by Eric Butow, Rebecca Bollwitt

3.0

Blogging to Drive Business was a pretty interesting read. It provides an overview of what blogging is and what it entails, and also how to use the technology specifically for business purposes. This is timely information, as more and more businesses have already harnessed blogging technology.
Blogging to Drive Business is a quick read, is written with brevity, and provides readers with a multitude of contemporary ideas and options to think about before starting a blog. For anyone interested in starting a blog, or improving an already existent company blog, Blogging to Drive Business should be one of the first books sought on the subject.