A review by hanelisil
The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki

3.0

The author's approach was intolerable to me. I am so thankful I read Proposals for the Feminine Economy first, so I had a fresh contrast in mind. The tone of this book is combative and that's not how I want to approach business. Stories and advice are peppered with "DUH"s and "don't be an idiot"s. The author says things like "if you have to ask if you're funny, you're not funny" then turns around and makes a dumb joke. The first chapter had a few key points for new businesses, but the rest was garbage about how to make it in Silicon Valley, IF you want to subscribe to the dog-eat-dog attitude the author presents.