A review by reviewsfeedblog
Former.ly: The rise and fall of a social network by Dane Cobain

3.0

I think there is a part of that blurb that is misleading - "Then, their posts are shared with the world, often with unexpected consequences". Having read the book - I have absolutely no idea what this is supposed to refer to. Can someone please enlighten me? I can't recall anything "shocking" published on the site.
Former.ly is a social network designed for users to prepare memorials for after they are gone. Beginning in a small, grubby house and gradually growing into a state-of-the-art office with full security complement, the Company seems to be going from strength to strength, but what is driving this Company forward?
The narrative within the book itself is well presented and there is enough mystery throughout to keep the reader gripped. When Dan starts at the Company, he knows very little about the work he is contributing to; he knows he is working out bugs in code, but not what it does. Other members of staff come and go and as Dan becomes more experienced, he is able to dig deeper using the trust he has gained. The pace at which the story unfolds is good, which helps the story to flow.
If I am completely honest, I didn't really understand Dan's motivation to stay with the Company at all. Not only is he working such crazy hours that it affects his relationship, but his employers are also really shifty and mistrusting all the time! I know if that was me, I wouldn't sit well with it. There are other characters that feel the same way I do, but I struggled to sympathise with Dan for one simple reason - he had plenty of warning signs to get out of that situation sooner. Sure, maybe he did want to get to the bottom of what was going on, but I just couldn't put myself in his shoes. That's an entirely personal thing - not a fault of the character himself.
Overall, I rated the book three stars, as whilst the writing and the plot was good, I struggled to relate to the characters telling the story. I also didn't feel that much depth with characters other than the MC either, which I would have expected since Dan et al spend almost all of the time in the office (yes, anti-social hours and weekends too)!
It was an acceptable read, even if there were parts that weren't entirely to my liking.