John W. Mullins

10 books

The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash by John W. Mullins

The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash

John W. Mullins

282 pages • first pub 2014 (editions)

nonfiction business informative fast-paced
Getting to Plan B: Breaking Through to a Better Business Model by John W. Mullins

Getting to Plan B: Breaking Through to a Better Business Model

John W. Mullins

224 pages • first pub 2009 (editions)

nonfiction business informative inspiring medium-paced
Getting to Plan B: Breaking Through to a Better Business Model by John Mullins, Randy Komisar

Getting to Plan B: Breaking Through to a Better Business Model

John Mullins, Randy Komisar

249 pages • missing pub info (editions)

nonfiction business informative medium-paced
Marketing Management: A Strategic Decision-Making Approach by John Mullins, Orville C. Walker

Marketing Management: A Strategic Decision-Making Approach

John Mullins, Orville C. Walker

547 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
The New Business Road Test: What Entrepreneurs and Executives Should Do Before Launching a Lean Start-Up by John W. Mullins

The New Business Road Test: What Entrepreneurs and Executives Should Do Before Launching a Lean Start-Up

John W. Mullins

324 pages • first pub 2003 (editions)

nonfiction business informative slow-paced
Getting to Plan B by Randy Komisar, John W. Mullins, John W. Mullins
Getting to Plan B
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Randy Komisar, John W. Mullins, John W. Mullins

Getting to Plan B

Randy Komisar, John W. Mullins, John W. Mullins

missing page info • first pub 2009 (editions)

informative medium-paced
Marketing Strategy: A Decision-Focused Approach by Orville Walker, John W. Mullins

Marketing Strategy: A Decision-Focused Approach

Orville Walker, John W. Mullins

missing page info • first pub 2013 (editions)

nonfiction business informative medium-paced
The new business road test: What entrepreneurs and executives should do before writing a business plan by John W. Mullins
The new business road test: What entrepreneurs and executives should do before writing a business plan
—
John W. Mullins

The new business road test: What entrepreneurs and executives should do before writing a business plan

John W. Mullins

305 pages • first pub 2003 (editions)

nonfiction business informative slow-paced
The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan by John W. Mullins

The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan

John W. Mullins

315 pages • first pub 2003 (editions)

nonfiction business informative slow-paced
The New Business Road Test: What entrepreneurs and investors should do before launching a lean start-up by John W. Mullins

The New Business Road Test: What entrepreneurs and investors should do before launching a lean start-up

John W. Mullins

360 pages • missing pub info (editions)

nonfiction business informative inspiring medium-paced