Stan Maklan

2 books

Customer Relationship Management: Concepts and Technologies by Francis Buttle, Stan Maklan

Customer Relationship Management: Concepts and Technologies

Francis Buttle, Stan Maklan

426 pages • missing pub info (editions)

nonfiction business informative medium-paced
Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness by Stan Maklan, Malcolm McDonald, Peter Mouncey

Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness

Stan Maklan, Malcolm McDonald, Peter Mouncey

328 pages • missing pub info (editions)

nonfiction business economics medium-paced