Mary Frances Luce

1 book

Emotional Decisions: Trade Off Difficulty and Coping in Consumer Choice by Mary Frances Luce, John W. Payne, James R. Bettman
Emotional Decisions: Trade Off Difficulty and Coping in Consumer Choice
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Mary Frances Luce, John W. Payne, James R. Bettman

Emotional Decisions: Trade Off Difficulty and Coping in Consumer Choice

Monographs of the Journal of Consumer Research

Mary Frances Luce, John W. Payne, James R. Bettman

209 pages • missing pub info (editions)

nonfiction business economics medium-paced