Paco Underhill

9 books

Call of the Mall: The Geography of Shopping by Paco Underhill

Call of the Mall: The Geography of Shopping

Paco Underhill

nonfiction business psychology sociology informative slow-paced

240 pages | first published 2004

What Women Want: The Global Marketplace Turns Female-Friendly by Paco Underhill

What Women Want: The Global Marketplace Turns Female-Friendly

Paco Underhill

nonfiction business economics psychology informative fast-paced

214 pages | first published 2010

What Women Want: The Science of Female Shopping by Paco Underhill

What Women Want: The Science of Female Shopping

Paco Underhill

nonfiction business economics psychology informative fast-paced

214 pages | first published 2010

Why We Buy: The Science of Shopping by Paco Underhill

Why We Buy: The Science of Shopping

Paco Underhill

nonfiction business economics psychology informative medium-paced

256 pages | first published 1999

Boom: Marketing to the Ultimate Power Consumer: The Baby-Boomer Woman by Mary Brown
Boom: Marketing to the Ultimate Power Consumer: The Baby-Boomer Woman
—
Mary Brown

Boom: Marketing to the Ultimate Power Consumer: The Baby-Boomer Woman

Mary Brown with Carol Orsborn, Paco Underhill

238 pages | first published 2006

Buyology: Truth and Lies About Why We Buy by Martin Lindstrom
Buyology: Truth and Lies About Why We Buy
—
Martin Lindstrom

Buyology: Truth and Lies About Why We Buy

Martin Lindstrom with Paco Underhill

256 pages | first published 2008

Call of the Mall: The Geography of Shopping by the Author of Why We Buy by Paco Underhill

Call of the Mall: The Geography of Shopping by the Author of Why We Buy

Paco Underhill

nonfiction business psychology sociology informative lighthearted reflective medium-paced

227 pages | first published 2004

How We Eat: The Brave New World of Food and Drink by Paco Underhill

How We Eat: The Brave New World of Food and Drink

Paco Underhill

nonfiction informative medium-paced

256 pages | first published 2022

Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond by Paco Underhill

Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

Paco Underhill

nonfiction business economics psychology informative medium-paced

320 pages | first published 1999
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