Jan-Benedict E. M. Steenkamp

2 books

Brand Breakout: How Emerging Market Brands Will Go Global by Nirmalya Kumar, Jan-Benedict E.M Steenkamp

Brand Breakout: How Emerging Market Brands Will Go Global

Nirmalya Kumar, Jan-Benedict E.M Steenkamp

272 pages • 2013

business informative medium-paced
Private Label Strategy: How to Meet the Store Brand Challenge by Nirmalya Kumar, Jan-Benedict E. M. Steenkamp

Private Label Strategy: How to Meet the Store Brand Challenge

Nirmalya Kumar, Jan-Benedict E. M. Steenkamp

288 pages • hardcover

nonfiction business economics