Dennis Rook

2 books

Focus Groups: Theory and Practice by Dennis W. Rook, David W. Stewart, Prem N. Shamdasani

Focus Groups: Theory and Practice

Applied Social Research Methods #20

Dennis W. Rook, David W. Stewart, Prem N. Shamdasani

200 pages • first pub 1990 (editions)

nonfiction sociology informative reflective slow-paced
Brands, Consumers, Symbols and Research: Sidney J Levy on Marketing by Dennis Rook, Sidney J. Levy

Brands, Consumers, Symbols and Research: Sidney J Levy on Marketing

Dennis Rook, Sidney J. Levy

608 pages • missing pub info (editions)

nonfiction business economics