The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed by Alberto Savoia

3.87 AVERAGE

paleocybernetic's review against another edition

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4.0

A good book about how to figure out if you have a good business idea or not. It outlined some basics in a unique way that seem to be effective. We shall see!

subzerochi's review against another edition

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4.0

This book is a how to science your way to a better chance in business. Solid approach.

myuan's review against another edition

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5.0

The book lays out detailed step-by-step guide on how to get an idea from start to finish, listing out useful techniques from hypothesising to testing to analysing your own data. It advocates for collecting skins-in-the-game instead of using other people's data such as market research as the means to determine if a product will be the right it. I really enjoyed how clearly each step is elaborated and how together all steps form a complete system. I also really enjoy the last chapter where the author advocates for building the right product for you and the world. It's the perfect book with concrete techniques and inspiration at the end.

aleclaire's review against another edition

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hopeful informative inspiring lighthearted medium-paced

4.5

justty's review against another edition

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challenging funny hopeful informative inspiring reflective medium-paced

4.0

jurgenappelo's review against another edition

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3.0

Was the author not familiar with the Lean Startup?

danielwestheide's review against another edition

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3.0

Lots of good ideas in here, but could have been shorter. Also, in an attempt to write in an entertaining way, the book is full of cringy transitions and puns that are on the level of dad jokes.

csteinlehner's review against another edition

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3.0

The book covers mainly a strategy on how to test product ideas before investing time and money into an idea. The described methods core is pretotyping (the author coins this term and distinguishes it from prototyping).

The method is thought through and presented with more or less everything to get you started. A lot of examples illustrate the method and give the reader an idea on how to actually test an idea in the market.

I liked the concept and the description. What I didn't like was the absoluteness about this method. It sounds like it works for all cases and there is no discussion on where the method falls short. There is also no real discussion on experiment creation and interpretation, which is in reality often a problem, especially with inexperienced people.

It seems that the author loves abbreviations and the invention of words. Some better editing here would have been great.

Summarized: A good method for people who are in the field of product creation and a great addition to your product discovery methods collection.