minakhimisra's review against another edition
Most of the concepts were already covered in his previous books. I read the parts which seemed new.
booklistqueen's review against another edition
informative
medium-paced
4.0
In the third book of his Underground series, Russell Brunson, co-founder of Click Funnels, explains how you can direct traffic into your sales funnel. Using his Dream 100 technique, Brunson teaches timeless marketing tactics that will work no matter what platform and that can adapt as algorithms change. Brunson focuses on the bigger picture but gives plenty of examples to showcase how to adapt the techniques to different platforms, knowing that when the platforms eventually change, you'll know how to adapt with it.
I love reading books about blogging, and I randomly picked Traffic Secrets up at Barnes and Noble, without having read the first two books. Since I don't actually sell anything or run sales funnels, Brunson's book didn't quite apply to me. Yet, since his techniques are more about the overarching process than about the minute details, I still learned a lot about marketing and think I will see positive benefits in my business for years to come.
jodyjsperling's review against another edition
3.0
A bit redundant on others he's written. The value wasn't as apparent. I finished, but somewhat reluctantly. If this is your first Russell Brunson, I think it's hit a lot harder and be more useful, though it is showing its age. TikTok is the place to be, and he knows that right now, but you can't update a book quickly enough for trends like that.
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