maxhimelhoch's review against another edition
4.0
A really interesting take on the role of innovation, this book focuses more on innovating meaning rather than solutions. In other words, focusing on changing the 'why' behind people's preferences and behaviors rather than simply offering new innovative products. This shift in perspective pushes the reader to start from within and harness criticism from those who also are working to make change. While repetitive at times, Verganti brings personal stories, researched examples, and tools to do it yourself, leaving you inspired and ready to try his methods.
catearcagni's review against another edition
informative
inspiring
reflective
medium-paced
Sometimes redundant, but very interesting as it is in stark contrast to what we learn in university about design, research and innovation.
Also, only an italian would try to explain innovation through a metaphor about love.
Read if you are looking for: a new point of view on innovation, design and research, a clearly stated guide to follow and information being repeated constantly (just in case you missed it the past 10 times...)
Also, only an italian would try to explain innovation through a metaphor about love.
Read if you are looking for: a new point of view on innovation, design and research, a clearly stated guide to follow and information being repeated constantly (just in case you missed it the past 10 times...)
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