verity_lilolia's review against another edition
Great read! As Cron writes in this book, it's more important than ever that we all understand the power of story so we don't unknowingly fall victim to it. For everyone, but writers, editors, and marketers especially.
fionak's review against another edition
3.0
The premise is interesting but there's far too much repetition to make this a good read. It comes across as condescending and Cron ignores her own premise by having so few concrete examples to illustrate her points.
azuoliukas_wordpress_com's review
informative
lighthearted
medium-paced
3.5
Gera knyga, su daug pavyzdžių, ir paaiškinimų kaip veikia mūsų smegenys, kokią informaciją priima ir kodėl. Viskas susiveda į viena - reikia pasakoti istorijas, jei norite perduoti žinią. O istorijų pasakojimas - tai manipuliacijos jausmais.
Labiausiai naudinga reklamščikams, piarščikams ir panašiai, bet taip pat naudinga ir rašytojams. Kaip sukonstruoti istoriją, kad paveiktų emociškai.
Labai gerai užbaigta, apie tai, kaip piratiniai holivudo filmai prisidėjo nuverčiant Rumunijos komunistų režimą.
Bet vis dėl to sumoj pritrūko kažkokio smūgio, to "aha! tai štai kaip viskas veikia!".
Labiausiai naudinga reklamščikams, piarščikams ir panašiai, bet taip pat naudinga ir rašytojams. Kaip sukonstruoti istoriją, kad paveiktų emociškai.
Labai gerai užbaigta, apie tai, kaip piratiniai holivudo filmai prisidėjo nuverčiant Rumunijos komunistų režimą.
Bet vis dėl to sumoj pritrūko kažkokio smūgio, to "aha! tai štai kaip viskas veikia!".
starcrunch's review
3.0
DNF - I liked the idea of this book, but after reading about half of it I don't think I'm quite the right audience for it. The title says "change minds in business and in life" but I really think the book is 80% or more about business. Maybe if I would have kept reading I would have found the part where you can persuade people outside of a market research, business proposal world...but I didn't get to it. It felt a bit like homework for a class I didn't sign up for.
mari_mendoza's review
3.0
3.5 ... finished it and liked the first part a lot. Then it strated feeling repetetive. But I normally hate nonfiction, so I feel like this might deserve more stars.
drakonreads's review
informative
inspiring
lighthearted
reflective
medium-paced
3.5
The book reminds people that the best way to convince someone is not to use facts but to make the person(s) see the point in action. A compelling story requires internal transformation not just external conflict. The book begins by showing some findings from neuroscience and then later in the book using the tips to help you construct a story to get your point across.
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