Reviews

Story or Die: Why Story Is the Only Way to Engage, Persuade, and Inspire--And How to Use Brain Science to Create One That Will by Lisa Cron

azuoliukas_wordpress_com's review against another edition

informative lighthearted medium-paced

3.5

Gera knyga, su daug pavyzdžių, ir paaiškinimų kaip veikia mūsų smegenys, kokią informaciją priima ir kodėl. Viskas susiveda į viena - reikia pasakoti istorijas, jei norite perduoti žinią. O istorijų pasakojimas - tai manipuliacijos jausmais.
Labiausiai naudinga reklamščikams, piarščikams ir panašiai, bet taip pat naudinga ir rašytojams. Kaip sukonstruoti istoriją, kad paveiktų emociškai.
Labai gerai užbaigta, apie tai, kaip piratiniai holivudo filmai prisidėjo nuverčiant Rumunijos komunistų režimą.
Bet vis dėl to sumoj pritrūko kažkokio smūgio, to "aha! tai štai kaip viskas veikia!".

starcrunch's review against another edition

3.0

DNF - I liked the idea of this book, but after reading about half of it I don't think I'm quite the right audience for it. The title says "change minds in business and in life" but I really think the book is 80% or more about business. Maybe if I would have kept reading I would have found the part where you can persuade people outside of a market research, business proposal world...but I didn't get to it. It felt a bit like homework for a class I didn't sign up for.

editorbrenna's review against another edition

challenging informative slow-paced

3.25

mari_mendoza's review against another edition

3.0

3.5 ... finished it and liked the first part a lot. Then it strated feeling repetetive. But I normally hate nonfiction, so I feel like this might deserve more stars.

drakonreads's review against another edition

informative inspiring lighthearted reflective medium-paced

3.5

The book reminds people that the best way to convince someone is not to use facts but to make the person(s) see the point in action. A compelling story requires internal transformation not just external conflict. The book begins by showing some findings from neuroscience and then later in the book using the tips to help you construct a story to get your point across.