denalz's review
1.0
The information in this book could have been condenses to 2-3 relatively brief blog posts. The formatting, font size, and ridiculous number of silly cartoons bloated up the book to it's 70 some pages. The author spends one chapter for each sentence of actual useful content. At least half the chapters spend two or more pages fleshing out a metaphor all to lead up to a mind numbingly simple point. Glad I only spent 0.99 cents on it. Won't be buying anything else from this guy again on account of the fact that I can't bring myself to give him the benefit of the doubt. It's obvious this book was a quick cash grab and advertisement for his other services all while providing very little actually useful content.
bgwarner's review
2.0
Some interesting tactics if you’re willing to glean.
Much like a snowball, this book starts with a lot of fluff and takes a while to get to the hard content that makes a difference.
I wanted to give this 3 stars, but the huge amount of typos and grammatical errors (again, like a snowball, getting worse as the book goes on), disappointed me, and at times created full-on confusion (in particular, one section shows a statistic you should be looking at as bad at over 1,000% then good at under 100% making it very unclear if one of those numbers is a typo).
The 1st 1/3 of the book basically seems aimed at convincing you of the value of the book, and the actual Snowball Book Launch method doesn’t start until the 50% mark.
I’m not really sure why there’s so much “marketing guru” name dropping, especially Frank Kern who has a spotty history at best.
When you do finally get to the brass tacks, there are some interesting techniques on finding potential readers that I never would have thought of, and some good ideas on planning your launch. Still, most of this seems aimed at making your book a loss-leader to upsell to a bigger product, so keep that in mind.
This book doesn’t make me as mad as the other seller as the reviewer who called the author a snake oil salesman - he was fairly straightforward that he would be using the book to link to affiliate programs and to promote his own courses, but it does come across as a little excessive. My bigger problem is the feeling that this is slapped together and desperately in need of an editor.
Much like a snowball, this book starts with a lot of fluff and takes a while to get to the hard content that makes a difference.
I wanted to give this 3 stars, but the huge amount of typos and grammatical errors (again, like a snowball, getting worse as the book goes on), disappointed me, and at times created full-on confusion (in particular, one section shows a statistic you should be looking at as bad at over 1,000% then good at under 100% making it very unclear if one of those numbers is a typo).
The 1st 1/3 of the book basically seems aimed at convincing you of the value of the book, and the actual Snowball Book Launch method doesn’t start until the 50% mark.
I’m not really sure why there’s so much “marketing guru” name dropping, especially Frank Kern who has a spotty history at best.
When you do finally get to the brass tacks, there are some interesting techniques on finding potential readers that I never would have thought of, and some good ideas on planning your launch. Still, most of this seems aimed at making your book a loss-leader to upsell to a bigger product, so keep that in mind.
This book doesn’t make me as mad as the other seller as the reviewer who called the author a snake oil salesman - he was fairly straightforward that he would be using the book to link to affiliate programs and to promote his own courses, but it does come across as a little excessive. My bigger problem is the feeling that this is slapped together and desperately in need of an editor.
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